VISIT FLORIDA'S Families
Florida is well known as an iconic family-friendly destination. This campaign was inspired by the truth that stress is a constant but childhood isn’t. This concept conveys the idea that time slows down in Florida, and that’s something you don’t get everyday.
Creative Campaign
Digital Ads
Print Collateral
National commercials and digital videos contrast the speed of daily life with the slower, memory-filled moments of a Florida vacation. Every element of the campaign made the Sunshine State a backdrop for families to reconnect.
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