Art Director & Designer
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VISIT FLORIDA'S Families

 

VISIT FLORIDA'S Families

Florida is well known as an iconic family-friendly destination. This campaign was inspired by the truth that stress is a constant but childhood isn’t. This concept conveys the idea that time slows down in Florida, and that’s something you don’t get everyday.

 

Creative Campaign
Digital Ads
Print Collateral

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National commercials and digital videos contrast the speed of daily life with the slower, memory-filled moments of a Florida vacation. Every element of the campaign made the Sunshine State a backdrop for families to reconnect.

 
 
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Agency: SPARK
Associate Creative Director: Alex Coyle
Designer: Dana Householder
Shooter/Editor: Jonathan Garcia