VISIT FLORIDA’s Sunshine Shuffle
VISIT FLORIDA teamed up with The Royal Palms, a Florida-inspired shuffleboard court located in Brooklyn, NY, along with destinations and vendors from around the state, to bring together a selection of uniquely-Floridian cultural and culinary experiences in the form of the Sunshine Shuffle.
Logo
Experiential Design
Creative Campaign
The immersive offline experience brought together ten different destinations from across the state, from Destin, to Tampa Bay to the Florida Keys, each offering an original way to see what their destination has to offer .
In addition to things like a photo booth with different props, swag bags, and a shirt design inspired by Royal Palm’s famous Flamingo wallpaper, attendees could visit booths featuring distilleries and food-tastings to gourmet popsicles and live art demonstrations.
While Florida is known for its iconic beaches and theme parks, this most recent campaign has proved there is so much more to experience, regardless of the time of year.
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