VISIT FLORIDA’s Toronto Subway Takeover
Toronto’s TTC 1 Subway Line happens to be shaped exactly like the state of Florida. And with another cold Canadian winter looming, VISIT FLORIDA created the Sunshine Line, transforming the subway into the Sunshine State—destinations included.
Logo
Experiential Design
Creative Campaign
Print Production
Passengers on the bright pink train were taken on a true-to-life tour of Florida during their morning commute, where nine individual stations were reimagined as their corresponding Florida cities. Yorkdale station at the line’s northwest corner became Florida’s northwestern city of Pensacola. Union Station at the southern tip of the line became the state’s southernmost point, the Florida Keys.
More than 300 different placements transformed station platforms into immersive experiences, while booths in Union Station also featured Florida-inspired holograms.
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