VISIT FLORIDA’s Toronto Subway Takeover

Toronto’s TTC 1 Subway Line happens to be shaped exactly like the state of Florida. And with another cold Canadian winter looming, VISIT FLORIDA created the Sunshine Line, transforming the subway into the Sunshine State—destinations included. 

Logo
Experiential Design
Creative Campaign
Print Production

Passengers on the bright pink train were taken on a true-to-life tour of Florida during their morning commute, where nine individual stations were reimagined as their corresponding Florida cities. Yorkdale station at the line’s northwest corner became Florida’s northwestern city of Pensacola. Union Station at the southern tip of the line became the state’s southernmost point, the Florida Keys.

Agency: SPARK
Creative Director: Elliott Bedinghaus
Associate Creative Director: Jessica Wyatt
Copywriter: Jim Darlington
Designer: Dana Householder
Shooter/Editor: Louis Meschino