Art Director & Designer

PetSmart Charities, Inc.

PetSmart Charities is a non-profit organizations dedicated to saving the lives of homeless pets, as well as the leading funder of animal welfare in North America. Below are various campaigns I’ve worked on in the fight to save animals’ lives, from concept to production.

Creative Campaigns
Social Media

The goal of this social media campaign was to bring awareness to the Cat Adoption Centers located inside PetSmart stores. Cats often get a bad rep for being too independent or sassy, but in all reality, cats are just like us humans. Several quick video cuts of user-generated cat footage was compiled in a quirky way to show off just how lovable they really are. And who doesn’t love cat videos?

PicMe 2.0 is another digital campaign that focused on the power of social media, and how one like or one share could save a life. Many pets go unadopted each year due to limited means or an inability for room for another pet. During National Adoption Month, which occurs four times a year, pet lovers are inspired to help pets in need. The concept behind this robust social media campaign is to adopt if you can, but inspire others if you can’t.

Agency: SPARK
Creative Directors: Matt Boswell & Paul Wagner
Copywriter: Jay Heffron
Video Graphic Designer: Dana Householder
Shooter/Editors: Jonathan Garcia & Joe Guerra