VISIT FLORIDA’s Experience Seekers

Nothing helps visitors “vacation like a local” quite like an actual local. For thiss integrated campaign, VISIT FLORIDA asked a community of Florida fanatics and experts to help capture the best of their neighborhood’s culinary, beverage, dance, and art scenes.

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Creative Campaign
Web Design

A main landing page was created to drive millennials to learn more about experiences from select local voices around Florida. It features various clickable tiles that go to city-specific pages, as well as an interactive map across Florida and a CrowdRiff gallery showcasing user-generated content.

Agency: SPARK
Associate Creative Director: Alex Coyle
Copywriter: Jim Darlington
Designer: Dana Householder
Production Artist: Stephanie Drace