VISIT FLORIDA’s Experience Seekers
Nothing helps visitors “vacation like a local” quite like an actual local. For this integrated campaign, VISIT FLORIDA asked a community of Florida fanatics and experts to help capture the best of their neighborhood’s culinary, beverage, dance, and art scenes.
art direction
digital/video
print
campaign
This integrated campaign implemented a full content shoot and interviews with various artists, chefs and musicians from around the state. I assisted with art direction/set design and costume design on set and worked closely with production attending tech scouts and taking part in the post-production process.
I also had an integral role in sourcing influencers and user-generated content from local Floridians. This footage and photography was then used across an integrated digital campaign across various digital rich media placements, a landing page and social media.
We created a landing page that featured each of our Florida Local talents and their respective cities with different recommendations on things to sip, see and savor — all on an interactive map. Visit the website here.
