VISIT FLORIDA’s Integrated Families Campaign

Florida is well known as an iconic family-friendly destination. This campaign was inspired by the truth that stress is a constant but childhood isn’t. This concept conveys the idea that time slows down in Florida, and that’s something you don’t get everyday. The campaign also followed and direclty supported Visit Florida’s full overhaul rebrand.

design
campaign
print
Digital

National commercials and digital videos contrast the speed of daily life with the slower, memory-filled moments of a Florida vacation. Every element of the campaign made the Sunshine State a backdrop for families to reconnect.