VISIT FLORIDA’s Sunshine Shuffle at Royal Palms
Visit Florida teamed up with Royal Palms, a Florida-inspired shuffleboard court located in Brooklyn, NY, along with destinations and vendors from around the state, to bring together a selection of uniquely Floridian cultural and culinary experiences in the form of the sunshine shuffle.
design
experiential campaign
The immersive offline experience brought together ten different destinations from across the state of Florida, each offering an original way to see what their destination has to offer.
The logo design incorporates a “tang,” known as the stick used in shuffleboard, geometrically crafted inside of a palm tree to represent the iconic Florida-style yard game.
Various collateral was designed for the event, ranging from directional signage, vintage-style flag pennants, photo booth backdrops and props, and bingo cards for the contest that took place.
Video footage was taken at the event and turned into a unique, quirky case study video.
I also designed tote bags, t-shirts, and vintage-style pennant flags for each guest. The t-shirt design utilizes an illustration directly inspired by the famous flamingo wallpaper located inside Royal Palm’s bathroom. Attendees received these items and could visit booths featuring distilleries and food-tastings with gourmet popsicles and live art demonstrations.
Tote Bag
Pennant Flag
Contest Signage
Email Invite Design
Animated Photo Booth Logo