Florida Avenue Brewing Co.

When tasked with redesigning a beer can label for Florida Avenue Brewing Co., it’s important to consider all of the unique things Florida has to offer that we often overlook. This concept is a nod to Florida’s beautiful natural elements like palm trees, flamingos, oranges and of course, the sun. The color palette is inspired by and takes stylistic cues from vintage Florida signage. This design combines a retro look and feel with a modern illustration twist that brings new life to the can.

art direction
packaging
design