Firestone Complete Auto Care
Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas Inc. (Bridgestone), came to us with their Firestone Complete Auto Care piece of business after a complete in-store experience overhaul and the introduction of digital signage. We were tasked with redesigning and building out all of their in-store experience, including a complete redesign of their print POP signage, digital assets and web.
By revitalizing the in-store experience by replacing old semi-permanent and monthly promotional materials with new creative, we brought consistency between outbound marketing and the in-store experience. This overhaul then became a monthly process where I acted as lead art director on all Firestone Complete Auto Care in-store signage.
